Digitalising construction companies in Luxembourg: good for the planet, 70% funded by the State
A website, a CRM and AI tools reduce your carbon footprint — and the Luxembourg State reimburses 70% of the cost via the SME Packages Digital, up to €17,500 per company. Here's how to benefit, and why it's also the fastest way to capture energy renovation projects.
A digitalised construction company pollutes less. Full stop.
Every printed quote, every unnecessary trip for a meeting that could have been qualified by phone, every poorly planned site forcing three back-and-forths: it all costs money and produces CO2. A company running on a proper website, a CRM and AI tools mechanically reduces its footprint: less paper, fewer kilometres, less material waste — and more energy renovation projects, because homeowners look for their tradespeople on Google. If you're not there, those green projects go to your competitor.
The good news: the State pays 70% of your digitalisation
The Ministry of the Economy's SME Packages Digital scheme is simple: you deliver a digitalisation project between €3,000 and €25,000 excl. VAT, the State reimburses 70% of eligible costs, up to €17,500 per company. A €8,000 professional website costs you €2,400. A full €20,000 CRM project costs you €6,000. Eligible: any Luxembourg SME with a business licence meeting the SME criteria — essentially every construction, roofing, heating, electrical and carpentry business in the country. Applications go through a free pre-analysis with the Chambre des Métiers eHandwierk service (craft businesses) or the House of Entrepreneurship.
A website that works while you're on site
Most Luxembourg construction websites are outdated — when they exist at all. Meanwhile, your future clients type "facade insulation Luxembourg" or "boiler replacement price" into Google. The SME Package Digital funds the creation or full redesign of your site: portfolio, quote request form, SEO optimisation, French, German and English versions. A good site qualifies your prospects before you even pick up the phone.
A CRM that ends the post-it chaos
A request comes in by phone, another by email, a third via a friend of a client. Three weeks later, nobody knows who was supposed to call back. Result: lost jobs — not because you were too expensive, but because you replied too late. A construction-ready CRM centralises everything: every quote request logged automatically, every follow-up scheduled, every job with its full history. The SME Package Digital funds the roll-out of management software, CRM and ERP, including the electronic invoicing that will soon be mandatory anyway.
Artificial intelligence, without the fluff
AI in construction isn't science fiction. It's very concrete: automatic replies to incoming quote requests, in three languages, 24/7; prospect pre-qualification (budget, type of work, urgency) before your first call; assisted drafting of quotes and letters; analysis of your numbers to see which types of jobs actually pay off. The State follows here too: the SME Package AI funds the integration of AI solutions on the same terms, up to €17,500 in aid. Both programmes can be combined under conditions.
Why go through Vert.lu
Vert.lu knows two worlds that rarely speak to each other: construction trades and digital. Our platform already connects Luxembourg homeowners who want to renovate with the companies able to do it. So we know exactly how a client searches for their tradesperson online, what questions they ask, and what makes them sign. That field knowledge feeds our packages: professional website optimised for construction and energy renovation; CRM configured for your real processes; AI tools that save time from week one; full support on your SME Package file, from pre-analysis to reimbursement.
The maths is simple
A digital investment funded 70% by the State, more visibility in the fast-growing energy renovation market, less paper and fewer wasted trips, a company that runs better and pollutes less. SME Package budgets are allocated in cycles and early files are treated first. Waiting means leaving €17,500 on the table — and leaving the green projects to your competitors.
FAQ
How much does the SME Packages Digital grant in Luxembourg cover?▾
The subsidy covers 70% of eligible costs for a project between €3,000 and €25,000 excl. VAT, up to a maximum of €17,500 per company.
Is my construction company eligible?▾
Yes, if it holds a business licence, has its registered office in Luxembourg and meets the SME criteria. Craft businesses apply through the Chambre des Métiers eHandwierk service.
Is website creation covered?▾
Yes. Website creation or redesign, SEO, online advertising campaigns, CRM, ERP and electronic invoicing are all eligible projects.
When is the subsidy paid?▾
After full project delivery and payment of the provider's invoice. You cover the cost upfront and are reimbursed afterwards.